Are you an Amazon seller? Do you track your reviews? If no, do you know that ignoring the review section of your product page can harm your brand? In this post, we will be taking you through how to manage your Amazon reviews effectively to boost your brand image and increase sales.
Let’s get started.
What are Amazon Reviews?
Amazon reviews are public ratings showing buyers’ satisfaction with a particular product. They are consumer-generated product information from consumers that have tried out a product. Amazon gives a 5-star scale for the rating of products, with 5 stars showing an excellent product while 1 Star depicts poor quality.
Amazon reviews from consumers can be done by simply tapping the number of stars the product deserves or by videos or written explanation detailing their experience with the product.
Amazon reviews are not the same as seller feedback. Feedbacks are centered around the experience of consumers with the seller while product reviews are reports about the product and the experience of the consumer when using the product.
Importance of Product Reviews
Many sellers are oblivious of the fact that reviews can impact their business in a lot of ways and that’s why many of them are nonchalant to the reviews on their products. While star ratings are good, written reviews are a lot more effective as 73 percent of shoppers value them to star rating.
Below are different ways reviews especially written ones can positively impact your business.
1.Reviews help you improve your products
Customer reviews can help sellers know the aspects of their products that need improvement. The easiest way to determine this is to check for certain complaints that appear frequently from different reviewers.
2. Reviews simplify inventory planning
Reviews can give sellers insight into how well their product is performing in the market and help them to decide whether to increase the production and supply of the product or not. If there is a constant stream of positive reviews it is a sign that your product is selling well and you may need to restock often. But if the reviews are bad, you may need to slow down the supply and fix what is wrong.
3.Positive reviews improve conversion rates
Did you know that reviews make up for about 15 percent of Google’s ranking method for local businesses and they also influence Amazon rankings?
Positive reviews increase the ranking of products in the Amazon A9 algorithm. This makes the product visible in the search result of more Amazon shoppers and increases the volume of sales made. Asides from the visibility the product gets on Amazon, about 54 percent of the customers will also visit the brand’s website after reading positive reviews.
4.Reviews enable sellers to measure customer satisfaction
Reviews allow sellers to know if their customers are satisfied with their products. Some of the reviews may be nice while some may be plain rude but either way, it enables the seller to know what the customers think of the product and if changes need to be made.
5. Reviews can help sellers identity new opportunities
Sometimes, reviews are just all you need to know what new opportunities are open in the market based on the demands of the buyers. This can serve as a basis for the birthing of a new product line or additional features that need to be added to the product.
6. Reviews help shoppers make purchasing decisions
About 72 percent of shoppers won’t make any buying decision until they have read reviews, this is because online shoppers can’t physically evaluate items before purchasing, so they rely on product reviews to decide whether or not to purchase a product. If the reviews are good, the shopper will most likely go through with the purchase but if it isn’t, they will leave in search of a better brand.
Types of Amazon Reviews
All Amazon reviews are not the same, not because the buyers are not the same but because of how trusted the reviews are.
For the sake of this post, we will be separating the reviews into three types: verified, unverified, and fake reviews, with much emphasis on verified reviews.
Amazon verified reviews are reviews from verified purchases on Amazon. A Verified Purchase is a purchase that Amazon confirms as a real purchase. The authenticity of the purchase has been verified hence the credibility of the review is not in question because it has not been influenced or manipulated.
Amazon always gives a “verified purchase” tag to reviews that are verified to make it easy for both the seller and prospective customer to know which reviewer purchased a product.
This tag is necessary because Amazon users can review products that they did not buy on Amazon and some of the reviews can be fake. Also, if a shopper buys a product at a high discount, it won’t be given the verified tag, this is because Amazon believes that the discount will affect the honesty of the buyer. Besides if the discount is too high, Amazon may consider reviews from such purchases as incentivized reviews, and this could get the seller in trouble.
Verified reviews benefit both the seller and the customers because they are reviews that customers can trust. Since a lot of reviews are falsified, having a “verified” tag clears the customers of any doubts and assures them that the opinion of the reviewer is genuine and uninfluenced. When compared with anonymous reviews, verified reviews increase the likelihood of purchase of a product by 15 percent.
Having lots of positive verified reviews is proof that your product is being bought by actual people and the standards are as stated. Amazon also gives priority to verified reviews and they will not be deleted when Amazon bots go on a deleting spree.
Amazon’s unverified reviews are reviews that are not verified by Amazon. This means that the reviewer did not purchase the product on Amazon. Not all unverified reviews are fake especially if the seller is selling the product on other platforms asides from Amazon or if the seller is running external traffic campaigns.
Another reason why people who have bought the product outside Amazon can leave a review is that some sellers include the link to their Amazon product review page in the emails and product insert they send to their customers, if such customers have an Amazon account, they will be able to leave a review.
A great way to boost the value of unverified reviews is with “helpfulness” votes. If a review is unverified but has many “helpful” votes from other customers, Amazon and prospective buyers will trust the review more.
Fake reviews are falsified reviews. Any review from persons who haven’t used the product or reviews that are not a genuine reflection of the opinion of the reviewer is considered fake. Reviews from family and friends of the seller, reviews from the seller, incentivized reviews, and reviews from competitors are all considered to be fake.
If Amazon suspects that a seller is influencing the reviews, the seller will be penalized. Sellers can also report reviews from competitors who are out to ruin their businesses by leaving falsified reviews.
How to Get Reviews on Amazon
Product reviews play a vital role in determining the ranking of your product and also the volume of sales made. Products with poor product reviews don’t always thrive well. Customers tend to spend about 31 percent more when a business has positive reviews.
An aspect of Amazon reviews that most sellers tend to ignore is the number of reviews their products have. Getting good reviews is not just enough, the number of reviews also matters. The larger the volume of the reviews, the higher your product will rank especially if the reviews are good.
For instance, a product that has a total of 10 reviews with 4.5 stars rating won’t sell like a product with 4 stars but 200 reviews. This is because products with more reviews are more visible in search results and look more convincing to online shoppers. If two products have similar ratings, shoppers will most likely go for the product with more reviews.
If you are struggling with getting substantial reviews for your products, below are some tips that will help you.
1.Sell good products
While this may look basic, it isn’t, it is a major determinant of the quantity and quality of reviews you will get. No matter how massive and effective your marketing campaigns are, you are not going to get reviews if your product doesn’t appeal to your customers.
On the other hand, if your product is awesome, you won’t need to solicit for reviews, people love talking about what they like and if they are satisfied with your product, they will come back to leave a review.
Here is a bonus tip, don’t just focus on the product, also pay attention to the packaging, a great unboxing experience will leave a lasting impression on the customer.
2. Use product inserts
Product inserts are one of the most popular ways to get reviews on Amazon. It entails inserting a card in the packaging of the items you ship to buyers and asking them to leave a review.
The product insert should be beautifully designed and can contain additional information that the customer may find useful, this includes extra tips on how to use the product and numbers to contact if they encounter any problem when using it. You can make it easy for them to leave a review by including a QR code on the insert, this will automatically take them to a landing page or your review page.
When using a product insert, be careful not to violate Amazon’s guidelines by directly asking for a 5-star rating or offering incentives such as gift cards in exchange for reviews. Your request should be neutral and subtle.
3. Register for the Amazon Early Reviewer Program
Amazon Early Reviewer Program is a great way to get reviews for your products especially if it is a new one. When you enroll in this program, you pay $60 for each product. Amazon takes it up from there and reaches out to buyers of your product, offering them an incentive (an Amazon gift card) in exchange for a review on the product.
Don’t think that 5 reviews are too small and won’t get you anywhere, on the contrary, 5 reviews can give you a massive boost because research shows that the likelihood of a product being purchased increases by 270 percent if it gets 5 reviews.
Once your product gets a maximum of 5 reviews from the program, it is removed. If not, Amazon will keep searching for reviewers for 12 months.
A downside of the Amazon Early Reviewer program is that you cannot influence the reviews, it can be good or bad. If all the reviews are bad, it’s bad for business. The only way to ensure the reviews are good is to sell only good quality products.
4. Build a good relationship with your customers
Building a brand that your customers love is one of the surest ways of getting a constant stream of positive reviews. Customers love interacting with the face behind the product, it endears them to the brand. The first step to getting them to like your product and building a quality relationship with them is by constantly delivering value to them. Ensure that your product solves their problem and offer free information that will be useful in tackling certain challenges that relate to the product.
Also, be active on social media platforms and have active email addresses that they can use to contact you when the need arises. Constantly email them, the email should be personalized and should contain information that is valuable to them. Your emails should not all be centered on marketing your product or asking them for reviews, you won’t get tangible positive results if you tow this path.
Finally, aim at giving them a great customer experience. Customer is king and they will only patronize brands that treat them accordingly.
If your customer service is great, you won’t have to solicit reviews from them, they will write the reviews on their own accord.
5. Enroll in the Amazon Vine Program
The Amazon Vine program is designed to help sellers who have Amazon brand registered products with less than 30 reviews. Enrolling in the Amazon Vine Program is free for third-party sellers and it is a great way to get reviews for new products.
Here is how it works, Sellers who are enrolled in the program submit 30 units of their product to Amazon and Amazon sends out these items to Vine reviewers for free, the vine reviewers then test the product and write an unbiased review. If your product is good, you will get 30 positive reviews from vine reviewers.
Reviews usually take about 5 to 35 days of the order.
4. Send a follow-up email
In the world of outreaches, emails have stood the test of time and proven to be one of the most effective ways of following up leads. You don’t only send follow up emails to your target audience, you should also follow up with customers who have purchased your product.
Follow up emails are cheap, not intrusive, and a great way to generate a steady flow of reviews, 80 percent of reviews come from follow-up emails asking shoppers to leave a review.
While this method is simple, capturing the email addresses of your contacts can be difficult, getting the emails on Amazon is almost impossible because Amazon hasn’t made any provision for this, what you could do is to drive traffic from other traffic sources to your product page on Amazon using a landing page as a go-between before they get to Amazon.
You could offer them a discount in exchange for their email address. Ensure that the discount you give is not too high, if it is, the reviews will be ineligible for verification by Amazon.
Once you have the email list of both your prospects and customers who have made purchases, you can send them an email, asking them if they have any questions regarding the use of the product, what their experience has been using your product, and to leave a review if they are pleased. You can include the link to the review page in the email for easy access, this will increase the average star rating of your product.
5. Use the “Request a Review” button
This is a new feature introduced by Amazon that enables sellers to request a review from customers who have purchased their products. All the seller needs to do is to click a button and Amazon will send an email to the customer requesting seller feedback and product review.
Using the “request a review” button is a great way to get lots of reviews because it enables you to request a review from every single customer and since about 68 percent of shoppers have left a review after being asked to do so by the seller, you can be certain that you will have a constant flow of reviews of you do this.
However, if you are using the “Request a Review” button, you will not be able to personalize the email sent to the customers.
If your sales volume is low, you can manually click the “Request a Review” button, but if your sales volume is huge, there is no need to worry, there are tools that will help you automate the process.
Amazon Product Review Policies
Amazon gives priority to customers in every aspect of their business including reviews. 95 percent of shoppers always read reviews before making a purchase which is why Amazon wants to make sure that all reviews are neutral and unbiased so that when other customers read the review, they won’t have any misleading information about the product.
This is done by ensuring that sellers adhere to Amazon Review guidelines which are aimed at ensuring that the reviews are not incentivized or manipulated.
Below is an overview of Amazon Review Guidelines that you must adhere to.
Incentivized reviews are banned
Amazon prohibits giving customers incentives such as a discount, free units of the product, or other forms of compensation in exchange for reviews even if the reviews are neutral or honest.
Some sellers offer to reimburse or make a refund to the customer using a non-Amazon payment method in exchange for a review. This is unacceptable because once incentives are given the authenticity and neutrality of the reviews are compromised.
Paying Freelancers to write reviews
Paying people to write reviews for your product is against Amazon’s guidelines and can get you in trouble. Even if you claim the freelancer will test the product before reviewing, the fact that you pay them compromises the integrity of the reviews.
Getting reviews from Amazon review groups
Amazon Review groups are social media groups that connect sellers looking for reviews with buyers looking for cheap or free products. Joining groups like this is a violation of Amazon’s guidelines and Amazon won’t hesitate to ban any seller that is a member of such groups. Fishing out defaulting sellers and the reviews from such sites is no rocket science for Amazon.
Reviews from family and friends
While this may sound like a smart way to get reviews for your product, Amazon doesn’t agree with you, it is considered as incentivized reviews. Amazon catches defaulting sellers by matching details that link sellers with buyers such as IP addresses and shipping address.
Reviews from sellers
Amazon sellers are not permitted to post reviews of their products or their competitor’s product even if they have used the product. This is because the neutrality of reviews from competitors is questionable. Sellers are also not allowed to use customers’ accounts to write or change reviews for their products and those of their competitors.
Diverting Negative reviews
Some sellers sieve out negative reviews and send them to a different feedback mechanism while the positive reviews are sent to their product page on Amazon, thereby giving the impression that everyone who has purchased their product was one hundred percent satisfied with the product. This is misleading and can get you banned.
Using Suggestive words
While Amazon permits sellers to request for feedback and reviews from their customers, the choice of words in the request can get you in trouble. You can’t coerce, manipulate, or influence your customers to leave reviews that favor you. You can’t ask them for positive reviews and you can’t ask them to leave a review if only they are satisfied with your product. You also cannot ask them to give a 5-star rating.
Asking customers to change or remove their review
No matter how nice your request is, Amazon forbids sellers from asking customers to change or remove their review. Sellers are permitted to contact customers who leave negative reviews but only to find out what went wrong and fix the problems where possible.
If the customer decides to change the review after interacting with you that’s fine but you should in no way coerce or nudge them to alter the review. Apart from the fact that you may get in trouble with Amazon, it will also affect the sales you make because it ruins the customer experience and paints your business in a bad light.
Penalties for Violation of Amazon Review Guidelines
Violation of Amazon’s review guidelines attracts penalties, even if the violation happened without the knowledge or consent of the seller. If a seller is guilty of violating any of these guidelines, Amazon will penalize the seller with any of the following penalties:
- The seller’s product will be permanently delisted from the Amazon marketplace.
- The seller’s account will be immediately and permanently suspended and the funds in the account will be seized.
- All the product reviews on the product listing will be removed and it will be marked ineligible for future reviews.
- In extreme cases, Amazon may take legal actions against the defaulting seller.
Why people leave negative reviews
Daily, thousands of negative reviews are left on various product pages on Amazon. While this may be devastating for the seller, it is important to know what prompted the negative review.
Not all negative reviews are aimed at maligning your business or tarnishing your brand name. Surprisingly, negative reviews can be helpful sometimes because 72 percent of buyers believe that negative reviews give insight and depth to products while 40 percent of shoppers believe that negative reviews build the credibility of a product.
This is probably why 67 percent of buyers want to see both positive and negative reviews.
If you treat all negative reviews as lies from competitors, you are endangering your product because they have their advantages. You need to understand the reasons for the review, this will help you to properly address the grievances of your customers and improve your brand.
Below are certain reasons why people leave negative reviews.
1.Dissatisfaction with the product
The bulk of negative reviews on Amazon stem from dissatisfaction with the products. If the product didn’t meet the expectations of the buyer or didn’t function properly, the customer will return to leave a negative review hoping that the review will prompt the seller to improve their product or service.
Negative reviews that are triggered by dissatisfaction with the product should be treated as constructive criticisms and should form the basis for a reevaluation of the product with improvements being made where necessary.
2. The customer wants the attention of the seller
If you have ever received negative reviews for your product, you will notice that some reviews sound like the buyer is throwing a tantrum.
The reason for this is that the buyer probably has a bad experience with your product and wants you to reach out to him/her to explain what went wrong and to assure them that they were not deliberately duped of their hard-earned money. When you see reviews like this, don’t lash out at the buyers, rather reach out to them and apologize for the bad experience.
3. To warn other customers about the product
Studies have shown that 78 percent of customers who read product reviews were satisfied with their purchase.
The reason some customers leave negative reviews is that they are playing “the good Samaritan” and don’t want other customers to make the same mistakes they made by purchasing a product. Such customers probably didn’t read the product reviews before buying the product and since their experience was bad, they will want to alert future customers of the flaws.
While the intentions of some of these people may be pure, some mischievous sellers also use this strategy to drive customers from their competitors.
Having identified the reasons why people leave negative reviews, let’s examine how you should respond to negative reviews.
How to Handle Negative Reviews
Responding to negative reviews is important because, if your customers keep complaining about your product and you refuse to acknowledge the complaints or take steps to address their concerns, your sales and the ranking of your product may be affected.
This is because 41 percent of shoppers believe that brands that reply to online reviews care about their customers. If you don’t show concern, they will take their business elsewhere.
Before you respond to any negative review, put yourself in the customer’s shoes, and find out how you will react if you experience what they experienced after spending your hard earned cash on a product. This will enable you to have a rational and objective response to the complaint.
Constantly monitor the review section
You need to pay rapt attention to the review section of your product page, this will help you to easily spot negative reviews and respond to them quickly.
About 53 percent of customers expect brands to respond to reviews within 7 days. When a negative review is left unanswered for too long your customers may think that you are deliberately ignoring the complaint, scared to reply or you are guilty of what you were accused of.
Cross-check your facts
When you receive a negative review, don’t get defensive and assume that the customer is at fault. Take out time to analyze the complaints, check the order details, and double-check the facts to see what went wrong, this will help you determine who is at fault.
If the mistake is from the customer, contact the customer, and give them tips on how to rectify the issue where necessary. But if the error is from your end, apologize to the customer and look for ways to fix it.
Reply to every review
Replying to reviews is a vital aspect of Amazon reviews management that 75 percent of businesses ignore. This is bad because replying to at least 25 percent of your reviews can increase your revenue by 35 percent. Also, the opinion of about 70 percent of shoppers changes after reading a review response from the brand.
Responding to every review can be done manually especially if the reviews are few. If a customer takes out time to write a review, courtesy demands that you reply to them even if the review doesn’t go down well with you. Ignoring the review will only make the customer angrier and could trigger them to write more negative reviews until they get your attention. This is bad for business and could scare off prospective customers.
The best thing to do when you see a negative review is to come up with a perfect response that will pacify the customer.
How to Write a Response to Negative Reviews
As stated earlier, your response should be prompt, this shows that you are paying attention to your customers and are committed to ensuring that things work perfectly.
While responding to reviews is great, the way you reply to the reviews can make or mar your reputation. Given this, let’s examine some tips on how to write responses to negative reviews.
Start by thanking the reviewer
Whenever you reply to a review, whether it is a positive review or negative review, start by thanking the reviewer for the review. This has a way of pacifying the reviewer and tells them that you are willing to help them. Jumping to the issue, may come off as a defensive move and will paint you in a bad light. You can also apologize to the customer for the inconvenience they have experienced especially if it is your fault.
Address the issue
Except if a review is written by your competitor, there is a reason for every negative review you receive. Before you reply to the review, ensure that you have figured out what went wrong and tell the customer how the issue can be rectified.
If you haven’t identified the problem, ask the customer to send their order details to a contact email or phone number which you will provide. The customer will appreciate this because it shows that you are committed to getting the problem fixed
Your responses should be professional
Did you know that 25 percent of a brand’s market value is hinged on reputation? It won’t be nice if you tarnish your reputation by sending unprofessional responses to reviewers.
Ensure that your responses are grammatically correct and well-edited. Don’t save the professionalism for just email responses, because your response in the review section will not just be viewed by the reviewer, but by everyone who has access to the review section. About 97 percent of consumers take out time to read replies to reviews and if the review is ridden with errors it will paint your brand in a bad light.
Proofread your response before publishing it, you can use online tools to correct all the grammatical errors.
Identify fake reviews
As stated earlier, some negative reviews are fake and aimed at diverting your customers. Fake reviews can mess up your rating if you don’t identify and report them to Amazon. Fake reviews usually have too many spelling and grammatical errors, they will contain advertisements, web links, or email addresses, or may contain spiteful comments and obscene content.
If you identify a fake review, replying may not make any difference, rather, report to Amazon and they will take it down.
How to Remove Negative Reviews
While negative reviews allow you to improve your product, leaving them there may harm your brand especially if the reviews are fake. Negative reviews can dissuade 40 percent of buyers from patronizing a business.
There are two ways to remove negative reviews; you can report to Amazon or you can ask the reviewer to remove the reviews.
1. Contacting Amazon to remove negative reviews
Amazon doesn’t take down negative reviews just because the review didn’t go down well with the seller. This is because Amazon believes that reviews are the opinions of customers and since everyone is entitled to their own opinion, their reviews can’t be taken down just because you requested a removal. Reviews can only be removed if they meet the following criteria:
- The review is promotional or advertises other products
- The reviews contain hate speech, inappropriate or offensive content
- If a reviewer spams the review section with more than one review, Amazon will remove at least one of such reviews. Similar reviews from multiple accounts will also be removed
- If the review isn’t about the product and its function rather it focuses on other areas of the purchase process like Amazon’s pricing policy, the delivery condition of the product, the shipping time, and the accuracy of units delivered
- One word reviews can also be removed.
Reporting negative reviews to Amazon is easy and can be done in two ways. We recommend you use the two methods when trying to report a review because we are not certain of which method Amazon will respond to fast.
The first method is to click the “report abuse” button.
The second method is to contact Amazon seller support by sending an email to email@example.com.
When sending the email, go straight to the point, mention your product’s ASIN, the name of the reviewer, the date and time of the review, and explain how and why the review violates Amazon’s guidelines.
Saying things like “it paints my product in a bad light which is false” won’t make Amazon budge because they will think you are only reacting because the reviewer’s opinion does not favor you. But if you come from the angle of the review violating guidelines, the response may be faster.
There is no specific time frame in which the review will be removed after your request. You may have to wait for days or weeks or Amazon may not reply at all. If nothing is done about it, you can try getting rid of the negative review yourself by contacting the reviewer.
2. Contact a customer to remove negative reviews
As stated earlier, you can contact a buyer and ask him/her to remove a negative review. This however has to be done cautiously and in adherence to Amazon’s guidelines.
If you can contact the reviewer via email or a direct message don’t confront the reviewer or sound defensive, rather start with an apology and offer a full or partial refund of the shipping fee. If the product was damaged, you can offer to send a new one to the reviewer.
After you have offered the solution to the reviewer and you are certain that the reviewer is satisfied with your offer, you can then proceed to nicely ask them to remove or alter the review.
Customers are not always vindictive so if you ask nicely, there is every likelihood that they will gladly remove the review. Don’t pressure the reviewer to change the review and don’t harass them with emails or messages asking them why the review hasn’t been removed, this will irritate them.
If a reviewer refuses to remove or alter a review, don’t get discouraged, it’s not the end of the world.
All you need to do is to improve the quality of your product, this will increase the number of positive reviews you get. If the positive reviews are plenty, a few negative reviews won’t smear your brand’s reputation and won’t affect the ranking of your product. 82 percent of shoppers actively seek out negative reviews and 95 percent get suspicious of a rating if there are no negative reviews
How to Track Amazon Product Reviews
Tracking Amazon product reviews are a vital aspect of review management that every Amazon seller needs to pay attention to. As stated earlier the review section can be a gold mine for your business. Several ideas and opportunities can be deduced from reviews but if you don’t track your reviews, you will most likely miss out on these opportunities.
There two ways reviews can be managed; manual tracking and automated tracking.
This entails manually checking out reviews one by one without the use of certain software. Manual review tracking can be exciting and thrilling at the early stages of a business when sales are few and reviews just trickle in. But as the business grows, it can become not only time-consuming but laborious and ineffective.
If you are manually tracking your reviews, for every ASIN you want to track, you need to do the following:
- Find the URL for the Amazon product detail page
- Paste the URL in a browser and load.
- Go through the review section to see if any new reviews have been submitted.
- For further analysis, scroll down to the customer’s reviews page and search for “most recent”
- Check the new reviews and depending on the type of review, you can reply, report, or ignore the review.
- Repeat the process for other ASINs on your list.
Some sellers hire freelancers to help them with the manual tracking of reviews. While this may reduce the workload for the seller, it can put pressure on the finances of the seller. The cost may appear negligible at the beginning but it will get burdensome after a while especially as the need to hire more freelancers will arise with an increase in the number of reviews that come in daily.
Automated review tracking
Automated review tracking is easier, faster, and cheaper than manual tracking. It entails the use of tools that track Amazon reviews with little or no human input. These tools are quite affordable and can track reviews for more than one ASIN. One of the best Amazon Review tracking tools is Level Voice product reviews and questions management software.
This tool is awesome on various levels, it alerts you the moment a customer drops a review, this enables you to respond promptly to the reviews and nip negative reviews in the bud. An interesting feature of this tool is that you can choose to get alerts for a specific review sentiment. This means that you can set the alert for only positive reviews or negative reviews. We suggest you set an alert for negative reviews if you decide to use this feature.
The LevelVoice tool alerts you when there are questions about your product. Since giving timely answers to product questions increases sales and improves your brand’s image this is a very valuable feature that you should take advantage of.
The tool also gives you a complete database of all the questions that have been asked of your brand by Amazon shoppers.
We believe this guide will go a long way to help you manage your Amazon reviews and boost sales. Note that the process of getting more reviews should be continuous and consistent.
This will enable you to get a constant flow of reviews, if reviews are old and outdated, even if they are all positive reviews, they may not appeal to the shoppers, the current validity of the information in the review may be in question. Also, remember to take practical steps to permanently fix any problems that your buyers point out in their review.
Have you been tracking your Amazon reviews? How has the tracking improved your brand? Comment below.